https://www.youtube.com/watch?v=k3aIeABbNvY
Takeaways
https://www.youtube.com/watch?v=k3aIeABbNvY
- Skincare can be condensed into talking points about a finite number of ingredients.
- Skincare Videos are repetitive and based on these talking points.
- Sponsorship videos are too good to pass on. Hence skincare videos are not necessarily trustworthy.
- There is no definite way to determine if a product works without extensive A/B testing.
- Top brands are safe to recommend because, at the very least, their products have been tested for safety.
- Skincare product managers tend to oversupply free products to dermatologists, who give them to their patients. A feedback loop ensues if the patient likes the product and the dermatologist keeps recommending the product.